Who We Are

It must be tasty! More than that--irresistible. 

When we began exploring non-alc, we tasted a lot of boring and not-so-delicious beverages. So we created a collection to help others in their journey.

Choice & Co assembled the world's leading experts on hospitality to offer their expertise on creating joyful, fun, lively experiences that include adult beverages (without alcohol).

Our carefully curated marketplace makes it easy to discover irresistible non-alcoholic and alcohol-free options that not only taste Irresistible, but align with wellness goals.