Why Choice & Co?

Would you drink it again? 

When we began exploring non-alc, we tasted a lot of boring and not-so-delicious beverages. So we created a collection to help others find delicious non-alcoholic drinks that went beyond water, soda, juice and Shirley Temples. 

Choice & Co assembled the world's leading experts on hospitality to offer their expertise on creating joyful, fun, lively experiences that include adult beverages (without alcohol).

Our carefully curated marketplace makes it easy to discover non-alcoholic and alcohol-free options that not only taste amazing, but align with wellness goals.